Monday, June 15, 2009

“Hey Alex, I’ll take the Sustainable Energy for $300″

What does sustainable mean? In the U.S. and Canada, many residential builders use the word “sustainable” as a synonym for “green.” We hear about sustainable development, sustainable homes, and sustainable building products. Now that the word “sustainable” has become ubiquitous — even at the GreenBuildingAdvisor Web site, where a new alex$736,000 home on the coast of Maine is described as a “sustainable spec house” — it’s time to take a step back and consider the word’s history. It is really important to separate the green from the greenwash as we proceed down a path of improving our planet. Otherwise, we won’t improve it! Can we find sustainability within an opulent western lifestyle? I think we can, if we know what it means first.

Plus sustainability means it will require a broad social movement, with people from all walks of life buying into the idea that sustainable is not bad for us, that we do not have to have less to be sustainable. (Actually, we will end up having less, but we won’t mind because we will have chosen to have less.) Lets break down the word “sustainable”

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